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Fun with Find/Replace

The Washington Post ran an AP story this weekend on the spate of beard-cutting attacks in an Amish community in Ohio. The piece was significantly more amusing, though, after swapping “hipster” in for “Amish,” and various north Brooklyn neighborhoods in for the rural Ohio areas where the attacks actually occurred. BROOKLYN — A hipster woman whose husband’s beard was cut by members of a breakaway hipster group said Thursday that the family isn’t pressing charges as a means of revenge but rather ...

The Platonic ideal of a New York Times ad?

Press Release of the Day

Hi, Thought you might find this of interest.. Some media outlets have reported that 2011 will hear the death knell of hipster culture, which has more than peaked. However, with some mainstream lifestyle products, the denizens of Williamsburg, Brooklyn, continue to be awkwardly glamorized and invoked in branding. First Gap introduced skinny jeans with a Williamsburg name-check, and now Camel cigarettes has launched Williamsburg Bridge–themed cigarettes, priced at more than a dollar cheaper than a regular pack. The promo material, ripe for parody, describes the experience of smoking a pack as being “…about last call, a sloppy kiss goodbye and a solo saunter to a rock show in an abandoned building …” And the biggest surprise? They at least appear to be a hit among locals in the Williamsburg a...